Module 1 of 9
Prepare Your Business Message
Lesson
Jackson begins with your approved Master Persuasion Messaging Document. This is the foundation he builds on — he will not invent it for you.
Your document should contain six approved components: the Promise, the Problem, the Proof, the Difference, the Pathway (your three stages and nine steps), and the Decision.
If any component is missing or unapproved, finish it first. An enrollment document can only be as accurate as the message beneath it.
Practical Example
A business coach has an approved Promise and Problem, but her Proof section references "hundreds of clients" she cannot document. She revises Proof to the 14 documented client results she can verify before starting with Jackson.
Reflection
Which of your six components would you feel uncomfortable defending to a skeptical customer?
Action Step
Gather your Master Persuasion Messaging Document and confirm all six components are present and approved.